Our journey started in 2003 working with the leading SEO agency in Marbella. In 2005 Solar Internet was born out of success and started to work with a select number of clients which included brands like Kristina Szekely, Polaris World Spain and Sunseeker Homes. Solar Internet then partnered with Artemis Internet Marketing and worked with the top names in real estate from Alanda Homes, Viva Estates to many more household brands.
Back then we built websites, did SEO and PPC for clients and began our social media journey when Facebook started to roll out paid ads.
Roll on to 2026 and we now have worked with literally hundreds of clients helping them with lead generation, META ads and their Google Ads management.
Whether you are brand new to Google Ads or already running campaigns, our service is designed to minimise wasted spend and maximise conversions.
NEW CAMPAIGNS: We will have a full consultation to establish your objectives so that we know the best campaign types to run and what the starting budgets and targeted locations should be. We will advise on Ad destinations and ensure that everything is in place to get the optimum ROAS.
EXISTING CAMPAIGNS: You will not believe some of the shocking mistakes we have seen in campaigns that are already running. From location targeting incorrectly set up to keyword strategies that are draining budget. That is why we recommend starting with an audit of the existing campaign.
Yes, despite what you might read, SEO is still a critical part of any website marketing strategy. Without a strong SEO backbone you can forget AI citations.
SEO: All the fundamental elements of SEO still exist such as building a strong online reputation and being an authority for your business sector. Content needs to be ‘people first’ and user centric, ensuring that it is good quality and shows off your experience, knowledge and expertise.
GEO/LLM: This is very much the buzz word right now but let’s put it in perspective, over 95% of all search is still made through Google. That WILL change over the next 5 to 10 years but you cannot ignore the current biggest driver of traffic to a website. We do however prepare content for AI search and citations.
While Google search ads are still the most effective intent based campaigns, getting in front of potential clients higher up the funnel is also an important part of any digital marketing campaign.
META a very effective platform for branding and ensuring your business is in mind as much as possible. It does not always generate an immediate engagement but when a potential client moves into the phase of taking action, having seen your advert multiple times often results in them conducting a Google search or looking you up on social media.
We have also had huge success running lead generation ads in META for industries such as real estate. It is a much lower cost per lead than Google Ads and can be a very effective tool for building up a pipeline.
Being based in Marbella one of the main business sectors in the area is real estate so naturally we have always been involved in real estate marketing and lead generation both locally and internationally.
The real estate market in Marbella is very different to many other locations around the world with the majority of buyers being based across many different countries. We recommend using a selection of platforms and strategies to be in the right place at the right time, both at the top and lower ends of the sales funnel.
A core understanding of real estate marketing in Marbella means we successfully run campaigns in both Google and META that produce leads that buy!
Whatever business you will need some form of online presence. Whether that is a Google Business Listing, a website, or various social media channels, you will need a way for people to learn about your company and to be able to get in touch with you to find out more.
We help many businesses from many different sectors achieve their desired results from marketing. Here are just some of the main sectors:
Solar Internet now really specialises in both META paid ads and Google Ads. Whether it is for core lead generation, or for brand awareness and visibility, Solar Internet is ready to help.
Yes, a good start point for an ongoing relationship is to conduct a full review of your current Google Ads campaign or META campaign. The aim here is not to pull it apart but to ensure it is in good standing, up to date, optimised and working well.
Yes we also do full reviews of a current website looking at it from an SEO perspective. We look at many elements to ensure that it is set up correctly for optimum rankings.
We have kept fully up to date with the latest updates and changes within SEO and yes, we also do Generative Search Optimisation (GEO), to ensure websites appear in open AI platforms like chatGPT, Claude etc.
I am the founder of Solar Internet Digital Markeing located here in Marbella, Spain.
I have over 30 years hands on experience in the world of marketing including local and regional press, magazines, radio and running a media planner / buying marketing agency in the UK before heading to sunny Spain.
During my time as a marketing agency in the UK clients included Cafe Pasta chain of Italian restaurants, The Mongolian BBQ chain of restaurants, Executive Club of St James & NHS Lotto.
I have consulted for a number of the leading Real Estate agents on the Costa del Sol since 2005 including Viva Estates (taking them through the re-brand to YourViva), Kristina Szekely, Bromley Estates, Alanda Homes, Club La Costa and many more…
2012 to 2017 I ran the SEO and set up the social media for online betting company BetVictor located in Gibraltar. I also looked after certain aspects of their sponsorship (Welsh Open Snooker, World Darts, QPR FC, Chelsea FC, Liverpool FC, Michael Owen and Sven Goran Ericsson).
2017 onward I work with some of the leading digital marketing agencies in Marbella setting up and managing campaigns for dozens of clients on META and Google Ads.
Paul Lopez
