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Staying ahead of your competitors

You have probably heard the term ‘content is king’, well for digital marketing in general, it is still very true whether it is social media marketing or SEO based activity.

Content marketing is already the big player during 2017, taking a 20.3% share of all the digital marketing techniques that have been implemented this year.

Why are we telling you this?

Quite simply if your business has not increased its digital marketing activities in order to both boost your online presence (branding and reach) and to increase you revenue, you WILL end up being left behind by your competitors who do see the need for this type of marketing.

In 2015 in the USA for example, total digital advertisement spending was around the $60 billion mark. Predictions for 2020 however show a very different picture with estimations expecting a spend of around $118 billion. If you look at the global spend for digital marketing we are expecting to see a massive $250 billion by next year.

Keeping on top of digital marketing.

The great thing about this sector of marketing is that it never stays still. There are new techniques and mediums being developed all of the time.

Here are a few to keep an eye on for 2017.

Augmented Reality (AR) and Virtual Reality (VR)

Both these are already heavily used in the gaming industry but some developers have now released some apps that allow businesses to take advantage of this new technology. For example new build projects can utilise AR in order to let people see what the finished product will look like or they can use VR to give a tour of the development complex.

Live Video

It really started with a company called Meercat and then Periscope crashed onto the scene thanks to Twitter and essentially squashed Meercat into oblivion. Next up Facebook added live video along with Snapchat and Instagram. Live video, if used in the right way, can have huge benefits for businesses whose main clientele are based overseas.

Statistically people spend five times longer watching live video than they do pre-recorded videos. It is a great way for any business to ‘humanise’ their brand by showing the ‘people’ who work there every day. It plays on peoples FOMO (Fear of Missing Out) so people want to watch just to see what it is all about, in case the miss out.

The results give you bigger social reach and more engagement.

Video Marketing

Viral video marketing was more for larger brands but getting your social videos to go viral is every businesses dream. With the aid of boosted posts on Facebook for example, good video content can start to go viral for any size business these days.

360 degree videos which allow someone to look around a property development or an individual property, without leaving their own home are also something that should be considered these days.

Story telling videos can be a great way to get information across that your audience can relate to. It should aim to evoke emotion and give a memorable experience.

Are you making the most of your digital marketing?

Search Engine Optimisation – this will help you get more organic web traffic from people who do not necessarily know your company but are searching for a product or service you offer.

PPC or Paid Search – this puts you in control of who you want to see your adverts. Unlike organic search, you have to pay for each click when using PPC but you can be quite specific about where and who to target.

Social Media Marketing – there is so much you can do with social media. Much of the information above relates to social and it is a growing area in which your business needs to invest some time and money.

If you would like more information on any of these services, please contact me on +34 616 551 192

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