Pay Per Click Management Spain European PPC

PPC Management Services in Marbella on the Costa del Sol & Europe

Would it interest you to know that someone higher than you in the Pay Per Click results may actually be bidding a lower amount than you?

It is true, many people don't realise that Google do not place your advert based upon the amount of money you bid for each keyword. Of course it is a factor but there are many other elements that will push up your click value or reduce the amount you pay per click.

Have you heard of the quality score?

This is the entire process that Google uses to decide how much you should pay per click and what position your advert will appear as well as the minimum amount you can bid for each keyword.

Should you broad match, phrase match or exact match?

Even choosing the wrong type of keyword matching can influence the amount you pay per click.

What negative keywords should you use?

Many people still don't know what negative keywords are and hpw they should be used.

Setting up your Pay Per Click Campaign

It seems simple enough to set up a PPC campaign, which in reality it is. The instructions are straight forward and as soon as you have entered your payment details, you are up and running. From this point on is where many businesses get it wrong. Their "creatives" are not as effective as they could be and the navigation of the campaign is totally wrong. This results in fewer clicks that could be achieved and fewer contacts from those clicks.

At Solar Internet Marketing here in Spain we specialise in Internet Marketing and Pay Per Click management. We can review your current PPC campaign and make it far more effective from both a click through rate (CTR) to a better contact ratio.

Conversions!

Running PPC campaigns is ultimately about getting higher conversions. We are specialists in increasing conversion rates whilst in most cases actually lowering a spend.

What sort of things do we do?

Things like creatives should be continually tested to establish which ones are the most effective. This is achieved by "a / b testing". Trying different ads for the same product and monitoring the results to see which was more effective is just one form of testing.

Return on Investment (ROI)

There are many other aspects which can help increase your ROI from your Pay Per Click campaigns. As with anything like this it requires time and resource to effectively keep on top of areas such as SEO and PPC. Many businesses are too busy running their company and just do not have the additional time or resource to dedicate to managing these Internet marketing activities.

Solar Internet provide PPC management services and can help your business achieve a better return on its' PPC campaigns. For more information email us at info@solar-internet.com or contact us to have a chat and find out how we can achieve a better return on your campaigns.

We provide ongoing Pay Per Click management services in the UK, Spain and throughout Europe, which is charged on a monthly basis depending on your spend.

We have also introduced two brand new one off services to help if you don't actually want to commit to ongoing ppc management services;

PPC Health Check: (Available in the UK, Spain and throughout Europe) - 240€
We will run through your exisiting campaigns and check the keywords, Click Through Rates (CTR), the Creatives and Landing Pages and advise what needs to be done to make the campaigns more effective and covert better. You will also receive a 'best practice' guide on maintaining your PPC campaigns.

PPC Training Day (only currently available on the Costa del Sol Spain) - 499€
This is ideal for new users and exisiting users of Google AdWords. We will sit with you and go either set up your ppc campaigns or revamp your existing ones. We will explain in plain english how they work and go through keywords with you looking at the best ones to use and the best matching types. We will add negative keywords to help reduce unecessary clicks as well as going through your creatives and teach you how to A / B test your adverts. We will also explain how to use effective landing pages and set up conversion tracking so you know what keywords are performing better.