Facebook Real-Time Adverts
Facebook is getting smarter with its adverts that appear on your Facebook page and this could really shift some of that Google budget over to Facebook when it rolls out.
Facbook real-time ads will be based on the content of your wall, something that could work wonders for targeting the right people.
So lets take an example of how this might work. Let’s assume you have just purchased or are thinking about purchasing a new car and you mention this to your friends on your wall “Can’t wait to go buy my new car. Thinking of getting that Ford Focus I test drove last week”.
Now all of a sudden car insurance adverts start appearing on your Facebook page. How convenient, you needed to get some quotes in and you might just click on one of the adverts.
To me this is a major step forward in getting adverts in front of the most targeted users. It could cover all sorts of possibilities. “Yeah going to Marbella next week to look for a property to buy” and low and behold there would be adverts from savvy estate agents advertising on Facebook.
Now sadly this is still at the testing phase at the moment but once this rolls out I can see this being a very popular way for businesses to target the right people in real-time, something Google cannot do with its normal ad network as you have to pre-choose the keywords you want to appear for,
At the moment we can’t say how you will set up your targeting but we assume it will be via a keyword or set of keywords that trigger the advert if mentioned in s status update.
I wonder what we will see next from Facebook? The launch of their own search engine maybe?
Watch out Google, they are coming for you.