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Facebook Advertising

Social Media advertising has come of age, in particular Facebook advertising. In the same week we saw announcements from the likes of ITV that their ad revenue is on the decline, Facebook has just announced that revenues and profits have massively increased in the last quarter as more and more people open up accounts on the increasingly popular social network. Facebook now boasts more than a quarter of the ...

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Staying ahead of your competitors

You have probably heard the term 'content is king', well for digital marketing in general, it is still very true whether it is social media marketing or SEO based activity. Content marketing is already the big player during 2017, taking a 20.3% share of all the digital marketing techniques that have been implemented this year. Why are we telling you this? Quite simply if your business has not increased its ...

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Google Under Pressure

It is fair to say that Google has acted arrogantly in the past with an ‘if you don’t like it, lump it’ type of attitude towards search and its other services. Google, who now operate under the parent company Alphabet, are one of the most successful ‘tech’ firms in history with their fingers in many different pies. The majority of people all over the world, with the exception of China, use Google as their pr ...

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Facebook Parents Portal

A fear for many parents these days is about the risk to their children from online sources. While most parents do their best to educate their children about the perils they might encounter online, and what type of sites to avoid, children still remain vulnerable to online predators. In a move to assist parents with this online education, the world's largest social network Facebook has launched a brand new P ...

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Instagram Live Video

As many of you will already know, Live Video is all the rage right now in Social Media. It started with the likes of Periscope, which is owned by Twitter and now fully integrated into their system. This was followed some time later by Facebook who launched Facebook Live. Both have been extremely popular and now that everyone has access to them, as well as business pages and brands, it is going to become the ...

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Vine Closing Down

Yesterday Twitter made a huge announcement that they are going to close down the video sharing service Vine after only four years in operation. They have not yet provided an explanation as to why they are closing down Vine but it does seem to be off the back of the fact that they are under performing from a revenue perspective and as such they are cutting 9% of its workforce. Twitter is not growing as they ...

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Adverts in WhatsApp

Do you remember when WhatsApp said it would never allow advertisers to target their users? Well that was before Facebook took over back in 2014. We are all used to the numerous updates to Facebook's privacy policies, and that has now rolled out to WhatsApp as well. So what does this mean? WhatsApp will now be able to share YOUR phone number with various Social networks which in turn will give you more 'rele ...

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Boomerang App

There are new apps almost daily for you to play around with photos or videos but not so many from the established Social Media organisations. Going back to last year we saw Instagram release 'Hyperlapse', a way of creating time-lapse video footage and then be able to easily share across your Social Media channels. More recently Twitter launched Periscope, a fabulous live broadcast app that has opened up a w ...

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Periscope Website Button

I for one have been an early adopter of Twitter's live streaming service Periscope. Although I still experience connection issues via 4G, despite having a great connection speed, I have found it a useful and engaging tool. Being able to visually communicate with your audience is a great way for brands or individual businesses to get closer to their customers, or potential customers. It is still quite amazin ...

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Facebook Lead Ads

Great news for all businesses on Facebook that would like an easier way to obtain sign up's for newsletters, special offers, enquiries and general leads. Facebook has for some time been testing a new type of advertising solution called 'Facebook Lead Ads'. It means that businesses can now leverage the information Facebook already holds about it's users to quickly enquire or sign-up for services. With one to ...

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