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Real Estate SEO

Depending what country you are targeting SEO in the real estate sector can be very competitive and often you could be trying to compete with large portals that tend to have the main market share in terms of SERPS. But that is why you need to think outside the box a little. How do you approach real estate SEO Target second and third tier keywords: We would all love to get top positions for some of the most s ...

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Update Fred

According to many of the leading SEO forums and SEO blogs it appears to be confirmed that Google did in fact roll out some type of algorithm update around 8 March 2017 that has affected a large number of websites. Google themselves are yet to confirm this but there seem to be many examples of sites tanking in SERPS. Initially when there was chatter about the update, it was thought to be link related but fur ...

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RIP DMOZ

When I first started in SEO in Marbella back in 2003, one of the first things we would attempt to do for a business was get a DMOZ listing. Back then it had a credibility tag and a 'back-link' boost if you could get in the directory.   In fact it was almost a requirement for SEO.   However over the more recent years and the roll out of the Google Penguin algorithm back in 2012, directory links wer ...

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Automated Google Ads

Google AdWords continues to evolve with the overall aim of ensuring you get the best ROI from your campaigns. We all knew that Google has employed 'machine learning' for search across both organic and paid, but this new revelation is mind blowing. So what have they done? The 'geeks' at Google AdWords HQ have been working hard over the last year or so and have now confirmed that they have 'automated' a proce ...

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Mobile First Index

Recently we posted that Google is going to change its index with the primary indexing being mobile. Well it is getting ever closer as Google is NOW experimenting with the new mobile-first index. The new index is known as the 'mobile-first index' and this means that Google will look firstly at the mobile version of a website and rank it accordingly, even (and this bit is interesting) for listings that are pr ...

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Mobilegeddon 2

Google has re-affirmed that within 'months' they will split the search index into a Mobile only index and another for desktop. From all the information we have so far from Google it appears that the mobile index will be much fresher and up to date, whereas the desktop search will be a little more 'stale'. At the moment there is just one search index for both desktop and mobile but when Google does split the ...

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Intrusive Interstitial Penalty

Mobile search is for ever changing with new technology being introduced all of the time to speed up the experience via mobile devices. We have seen Google's ranking algorithm updated to penalise non-friendly mobile sites (although they are about to drop the description that states this in search).They have also recently championed the introduction of Accelerated Mobile Pages (AMP), an open source project to ...

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Payday Loans Ad Ban

Back in May 2016 Google made an announcement that they will be going to war with Payday loans and will therefore ban them from being able to use the Google AdWords network to attract new customers. Google defines a Payday loan as one that requires payment within 60 days and has an interest rate of over 35%. The ban was meant to come into effect from 13 July 2016 but there was a delay in rolling it out and m ...

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New Google Ads Layout

So who has noticed the difference in their Google PPC campaigns? One of the most raical shake ups of recent years happened last week when Google changed the advert layout for their desktop ad placements in search. Most of you will recall that for as long as most of us can remember there were adverts on the top and to the right side of the SERPS when you conducted a keyword search. A little while ago Google ...

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SEO Internet TV

Case Study Business Sector: IPTV Location of Business: Costa del Sol Location of Services: Worldwide With the reduction of what they call the 'footprint' for satellite TV, many expats living abroad in a range of European countries suddenly found themselves without the majority of UK TV channels. To say this was a disaster was somewhat of an understatement. For many years, people living overseas had become a ...

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